Bandzoogle reveals $5m of pandemic-era sales for artists
We’ve been writing about the role being played by Bandcamp for independent artists during the Covid-19 pandemic: $75m of music and merch sales during its Bandcamp Friday promotions by early August, and organic monthly sales up by 122% year-on-year as fans flock to the platform. It’s not the only D2C kid on the block though: another, Bandzoogle, also has some encouraging news. It says that since the pandemic began, musicians using its tech for their D2C websites have earned more than $5m from sales of music, merchandise, livestream tickets and fan donations and subscriptions. The breakdown is interesting: “nearly half a million” dollars from digital music sales; another $200k from Bandzoogle’s new ‘tip jar’ donations feature; nearly $200k from livestream tickets. Which when you add them up, suggests that merchandise is still a huge chunk of the overall sales. Anyway, it’s good news for artists doing well with Bandzoogle.